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Pilates Addiction’s Greenwood, Indiana, franchise reported record presale and opening-weekend results, according to franchisees Amber and Kevin Knafel in an Athletech News profile. The couple credited community outreach and support from the franchisor; independently verified sales totals and the studio’s longer-term performance were not provided.
Pilates Addiction’s Greenwood, Indiana, studio recorded the franchise’s highest number of memberships and sales on its first day of presales, then exceeded its membership projections during opening weekend, according to an Athletech News profile of franchisees Amber and Kevin Knafel. The reported launch offers a snapshot of how the couple combined local outreach with franchisor support, though the source does not provide audited figures or identify the year of the milestones.
Amber Knafel told Athletech News the studio achieved a 16.7% conversion rate on its presale launch day. She also said 57% of the leads were organic, with the remaining leads attributed to paid digital advertising. The report does not define the conversion-rate calculation or give the underlying number of leads, so the percentages cannot be translated into total sales or compared with other studios.
The couple began promoting the studio in the Greenwood community before it opened. During the September opening weekend, the team finished with more members than initially projected, the report said. It did not state the final membership count, the projection, the dollar value of sales, or whether the presale and opening-weekend records were independently checked.
The Knafels had entered the business without prior experience in boutique fitness, while Kevin was also managing another business. They said the Pilates Addiction team helped with areas including real estate, project management, design, architecture, payroll, marketing, sales, finance and construction. The profile presents their experience as a franchisee account, not as a financial performance guarantee for other operators.
What the Greenwood Launch Shows
The account gives prospective fitness-studio owners a concrete example of the demands and potential advantages involved in opening a franchise. The Knafels’ reported results suggest that presale activity and local lead generation mattered before the studio’s doors opened, while the reported support across business functions helped them handle setup tasks alongside membership sales.
For people considering a similar investment, the story is useful as an account of one launch, but not as proof that other Pilates Addiction locations—or franchise businesses generally—will achieve comparable results. The article offers no details about startup costs, operating expenses, profitability, member retention or the time needed to reach break-even. Strong early membership numbers do not by themselves establish the studio’s long-term financial health.
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How the Knafels Chose the Franchise
Before choosing Pilates Addiction, Amber Knafel said she researched franchise studios and independently operated studios. She told Athletech News that she favored the franchise model after looking into their relative success rates, but the profile did not cite research or provide figures supporting that comparison. Her account should be read as her stated reasoning, rather than a general finding about franchise performance.
The studio’s branding and class experience also influenced the decision. Amber said she was drawn to the lighting, music, videos and design, and that trying a class during a trip to California helped convince her. She also cited meetings with the company’s management team and alignment with its vision. The report describes the couple’s selection process and subsequent launch, not a comparison of independently verified outcomes across fitness brands.
The Figures Still Missing
The source does not state the year of the May presale or September opening, the studio’s precise opening date, or the number of memberships and sales involved in the claimed franchise records. It also gives no financial statements or independent confirmation of the records. The 16.7% conversion rate and 57% organic-lead share are figures attributed to Amber Knafel, and the underlying counts and definitions are not supplied.
It remains unclear whether the studio sustained its opening momentum, how many members remained after launch, and whether recurring revenue matched the couple’s expectations. The profile reports that opening-weekend membership exceeded projections, but does not quantify the difference or describe later results. No information is provided about local market share, profitability, or the performance of other franchise locations.
Tracking Results After Opening
The source reports the presale and September opening milestones but does not announce a later expansion, new location, or upcoming company development. The next meaningful indicators of the Greenwood studio’s progress would be updated membership and retention figures, operating results, and any disclosed plans by the Knafels to open additional locations.
For readers weighing a franchise purchase, further evidence would include the brand’s formal franchise disclosures, required investment and fee information, and results from a broader group of franchisees. The Knafels said they would have considered buying more than one studio, but that remains their reflection on this launch—not a stated plan or recommendation validated by performance data.
Key Questions
What happened at the Pilates Addiction studio in Greenwood?
According to Athletech News, the studio reported a record first day of presales for the franchise and membership numbers above its initial projection during its September opening weekend.
What presale figures did the franchisees report?
Amber Knafel reported a 16.7% conversion rate on presale launch day and said 57% of leads were organic, with the rest coming from paid digital advertising. The source does not provide the underlying counts or explain how conversion was calculated.
When did the studio open?
The source says presales took place in May and the opening weekend was in September, but it does not specify the year or the exact dates.
Does the reported launch establish that the studio is profitable?
No. The profile describes early sales and membership results but provides no figures for costs, profit, retention or break-even timing. Early launch results alone do not establish profitability.
What support did Pilates Addiction provide, according to the owners?
Kevin Knafel said the franchisor connected the studio with vendors and support for real estate, project management, design, architecture and payroll. He also described departments for marketing, sales, finance and construction.
Source: athletechnews.com
