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Garmin said its fitness segment generated $694 million in third-quarter revenue, a 16% increase from a year earlier. The company highlighted its subscription-free Cirqa Smart Band, but did not report device sales, so the results do not establish how much Cirqa contributed to growth.
Garmin’s fitness revenue rose 16% year over year to $694 million in the third quarter ended Sept. 26, as the company expanded its wearable lineup with the subscription-free Cirqa Smart Band. Garmin cited strong demand for wearables, but did not disclose Cirqa sales, leaving unclear how much the new screenless device contributed to the increase.
Fitness remained Garmin’s largest business segment by revenue, according to the company’s quarterly results. The segment produced $231 million in operating income and an operating margin of 33%. Garmin said strong demand for wearables contributed to the quarter’s results; it did not provide a product-by-product breakdown of fitness revenue.
Launched in July at $199.99, Cirqa is a screenless band for health and fitness tracking. Garmin has positioned it for the everyday wellness market and as an alternative to products such as Whoop. Unlike Whoop’s membership-based offering, Cirqa does not require a paid subscription, according to the report. Garmin highlighted the band in its earnings release as a product that expands the market it can address, but the company has not published sales figures for it.
Garmin reported record companywide third-quarter revenue of $1.99 billion, up 12% year over year, and operating income of $612 million, up 34%. It raised its full-year 2026 revenue forecast to about $8.15 billion from $8.05 billion and lifted its pro forma earnings-per-share outlook to $10.80 from $10. The company’s fitness segment generated nearly $2 billion in revenue through the first nine months of 2026, a 26% increase from the same period a year earlier.
Cirqa Enters a Growing Fitness Business
The results show that Garmin’s fitness business is growing alongside its broader product portfolio, while the Cirqa launch gives the company another way to reach people seeking health tracking in a simpler wearable. Its screenless design and no-subscription model distinguish the product’s pricing and format from membership-based competitors, though the available results do not show whether those differences are driving purchases.
For investors and customers, the distinction matters: Garmin’s reported segment growth is confirmed, but attributing that growth to Cirqa is not. The company’s higher full-year forecast reflects its outlook for the business as a whole, not a disclosed sales target for the band. The broader figures also show that fitness is part of a companywide expansion, rather than the sole source of Garmin’s improved results.
Garmin is also building services around its devices. Its acquisitions of TrainingPeaks and TrainHeroic add platforms athletes and coaches use to plan workouts, analyze performance and follow training progress. Together, hardware and training software may broaden Garmin’s fitness ecosystem, but the report does not quantify the acquisitions’ financial contribution or their effect on device sales.
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Growth Across Garmin’s Segments
Garmin’s third-quarter performance was mixed across its businesses. Outdoor revenue climbed 20% to $597 million, primarily on demand for adventure watches. Marine revenue grew 16%, aviation revenue increased 5%, and automotive revenue fell 20%, making it the only segment reported as declining.
Chief Executive Cliff Pemble said the quarter’s record operating results reflected strength across markets and product categories, including recently launched products. Garmin has previously described its broad feature set and subscription-free model as competitive advantages in wearables. That is the company’s view of its position in a crowded market, not independent evidence that Cirqa has gained market share.
The reported figures cover the quarter ended Sept. 26. The 16% fitness increase is a year-over-year comparison for that quarter; the separate 26% increase refers to fitness revenue over the first nine months of 2026 compared with the same period last year. Those periods should not be conflated when interpreting the segment’s performance.
“We achieved another quarter of record operating results driven by strength across markets and product categories, with meaningful contributions from recently launched products.”
— Garmin CEO Cliff Pemble
Cirqa Sales Remain Undisclosed
Garmin has not said how many Cirqa bands it sold, how much revenue the product generated, or what share of the fitness segment’s 16% growth came from the launch. The company cited strong wearable demand but did not separate sales by device. It is also not clear from the reported figures how much of the nine-month segment increase came from new products, existing wearables, pricing or other factors.
The earnings summary does not provide a Cirqa-specific outlook, subscriber or engagement data, or sales comparisons with Whoop. Garmin’s positioning of the band as a competitor is a market strategy, not evidence of market share or a direct sales comparison. Further product-level disclosures would be needed to assess its commercial performance.
Watch for Product-Level Results
Garmin’s next quarterly report should show whether fitness revenue continues to grow and whether the company offers more detail about new products. Until it reports Cirqa-specific figures, its contribution to the latest results cannot be isolated from segment-wide growth. Investors will also be able to compare reported results with Garmin’s updated $8.15 billion full-year revenue forecast and $10.80 pro forma earnings-per-share outlook.
Further information on how Garmin integrates TrainingPeaks and TrainHeroic with its devices could clarify the company’s plans for its wider fitness ecosystem. The results available now establish revenue growth and updated company guidance; they do not establish how Cirqa is selling or whether it is taking customers from subscription-based competitors.
Key Questions
How much did Garmin’s fitness revenue increase?
Garmin reported $694 million in fitness revenue for the third quarter ended Sept. 26, up 16% year over year.
How much did Cirqa contribute to that growth?
Garmin has not disclosed Cirqa sales or revenue, so the device’s contribution to the segment’s increase is not known.
What is the Cirqa Smart Band?
Cirqa is a screenless health and fitness wearable Garmin launched in July for $199.99. According to the report, it tracks health and fitness without requiring a paid subscription.
Did Garmin raise its full-year forecast?
Yes. Garmin raised its 2026 revenue forecast to about $8.15 billion, from $8.05 billion, and its pro forma earnings-per-share outlook to $10.80, from $10.
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