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Torque Fitness named former NFL wide receiver Adam Thielen its first major athlete partner under a multiyear agreement, timed with the launch of its TANK SX magnetic resistance sled. Reservations are scheduled to open October 6, with shipping expected in early 2027; the announcement does not specify pricing.
Torque Fitness has named former NFL wide receiver Adam Thielen its first major athlete partner under a multiyear agreement, pairing the announcement with the launch of its TANK SX magnetic resistance sled. The company is targeting premium health clubs and collegiate strength programs; reservations are scheduled to open October 6, with shipping expected in early 2027.
The TANK SX is the newest addition to Torque’s magnetic resistance sled lineup. The company says it uses its patented Mag-Force technology, with resistance increasing as a user pushes faster. Torque also says the sled does not require turf or manual resistance adjustments, which could give facilities more flexibility in where they set up sled training.
Torque describes the product as designed for premium clubs and Division I collegiate programs. The announcement does not provide a price, dimensions, or detailed performance data, so buyers will need further information to compare it with other training equipment. Torque has scheduled reservations to open on October 6 and expects shipping to begin in early 2027.
The agreement also includes support for the Thielen Foundation, extending the partnership beyond product promotion to community initiatives and opportunities for athletes at different levels. Torque says campaign creative will arrive this fall under the line “It Doesn’t Let Up. Neither Do You.” A film titled “The Adam Thielen Story” is also planned for the company’s website.
Aiming at Club and College Buyers
The announcement combines a new equipment launch with an athlete marketing partnership as Torque seeks to reach facility operators and strength programs. For clubs and college buyers, the proposed advantage is operational: Torque says the sled can be used without turf and without manually changing resistance. That may broaden where facilities can offer sled work, though the announcement does not provide independent testing or customer results.
Thielen’s role may also help Torque present the product to audiences familiar with his professional football career. His involvement is promotional, not evidence that the equipment produces specific training outcomes. The planned foundation support adds a community element, but details on programs, funding, or participation have not been disclosed.
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Minnesota Roots and Thielen’s Career
Torque is headquartered in Coon Rapids, Minnesota, while Thielen grew up in Detroit Lakes and played college football at Minnesota State University, Mankato, according to the report. The shared state connection is part of the company’s explanation for selecting him. Torque says his career path—from an undrafted prospect to an NFL wide receiver—fits its “Don’t Quit. Ever.” brand message.
Thielen announced his retirement earlier this year, according to the source report. The partnership therefore introduces him as an ambassador after his playing career, rather than as an active NFL player. The TANK SX launch is also positioned as part of Torque’s effort to serve premium health clubs, professional sports teams, and collegiate programs.
““Adam is everything Torque stands for. He wasn’t handed anything — he built a career on work ethic and a refusal to quit, and that’s exactly the mentality we engineer into every piece of equipment.””
— Jerry Dettinger, CEO of Torque Fitness
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Pricing and Product Evidence Await
The announcement does not state the TANK SX’s price, exact availability by market, or whether shipping will begin on a specific date within early 2027. It also does not detail the sled’s dimensions, maintenance needs, warranty, or how its resistance compares with competing products. Torque’s statements about Mag-Force operation and setup flexibility are company claims; no independent evaluation or user data was provided in the source report.
The scope of the Thielen Foundation support is also unspecified. Torque has not named particular community programs, funding amounts, or athlete opportunities tied to the agreement. The length of the multiyear partnership was not given.
resistance sled for strength training
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Reservations Open October 6
Torque says reservations for the TANK SX are scheduled to open October 6, followed by expected shipping in early 2027. The company plans to release partnership campaign creative this fall and publish “The Adam Thielen Story” on its website. Further product specifications, pricing, and delivery details will be needed for prospective club and collegiate buyers to assess the offering.
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Key Questions
What did Torque Fitness announce?
Torque named former NFL wide receiver Adam Thielen its first major athlete partner under a multiyear agreement and announced the TANK SX magnetic resistance sled.
What is the TANK SX designed for?
Torque says the sled is aimed at premium health clubs and collegiate strength programs. The company says its resistance increases as users push faster and that it does not require turf or manual resistance adjustments.
When can facilities reserve the sled?
Reservations are scheduled to open on October 6. Torque expects shipping to begin in early 2027.
Did Torque disclose the TANK SX price?
No price was included in the source report. Torque also did not provide a precise shipping date or detailed product specifications.
What does the Thielen partnership include beyond promotion?
The agreement includes support for the Thielen Foundation, but Torque has not specified the programs, funding, or athlete opportunities involved.
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